Application analytics
Funnel & Retention Instrumentation
Design and validate the event paths that explain drop-off, activation, and return behaviour in your application.
₩3,200,000 · 3 weeks
Funnel charts fail when steps are ambiguous or when success is defined differently by product and engineering. This engagement locks step definitions, success criteria, and the minimum event set needed to measure them.
We pair with your team to wire or rewire key paths, then validate sample traffic against expected sequences before you trust a dashboard. Retention windows are chosen with your usage pattern—not a default 7/30 template copied from another product.
Best after a telemetry audit, or when you already know the funnel is wrong but cannot agree on which events to trust.
Typically included
- Funnel and retention definition workshops
- Event implementation guidance
- Validation against sample traffic
- Handoff notes for engineering