Service model
How an engagement runs
A clear sequence so instrumentation work stays tied to decisions—rather than a pile of unrelated charts.
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Discovery — decide what must be measurable
We map the product decisions your team already argues about: activation, drop-off, retention, or release impact. No tooling talk until the questions are written down.
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Inventory — see what the application already emits
Existing events, properties, and owners are listed without judgement. Duplicates and silent gaps become visible before anyone proposes a rebuild.
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Dictionary — name the minimum trustworthy set
We draft the event language your engineering team can implement, with ownership and success criteria for each critical path.
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Validation — prove sequences before you trust charts
Sample traffic is checked against expected funnels. Broken steps are fixed in the instrumentation, not patched with dashboard filters.
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Review — keep the language honest after ship
Optional review blocks watch releases for naming drift and metric fights, returning weekly notes while your team keeps shipping.
Ready to place your product on this path?
Most teams start with a telemetry audit. If you already have a clean dictionary, tell us in the contact form and we will suggest instrumentation or a review block instead.